Written by: Yvonne Ashton
1/31/2012 8:49 AM 

Well, as I return from The Special Event in Tampa and I’m excited to start writing and sharing all of the goodies I’ve gathered up, however, I’m hit with a reality that I have too much to share with you before I even go there. 

We just published and shared our new videos for February, but I have some other interesting and exciting articles and news that recently went live:

Selecta’s New E-Zine, FloralNews:

We were approached by FloralNews magazine to write an article for their debut e-zine issue.  Our very own, Ben Powell, wrote a great and inspiring article on the floral industry, which can be read on pages 4-5.  I saved the magazine’s .pdf to our site, but you can also view online and subscribe at:
http://content.yudu.com/A1vdyu/Winter2012/resources/index.htm?referrerUrl=

In addition, you can read my thoughts on what’s hot for 2012 on page 6.  I talk about succulents, of course, other hot novelty products, and red hot colors (er, should I say tango-licious colors) for this coming year.

Flowerandcents’ Top 100 Floral Industry Leaders:

We all like lists and I especially like lists that name Mayesh as in industry leader!  Williee Armellini, who runs http://www.flowersandcents.org put together a list of who he thought was an industry leader for this past year.  Our CEO, Pat Dahlson, made it on the list.  Congrats to Pat for being considered a “top professional who changed the terrain of the floral industry”!  Click to view the complete list here and be sure to check out the forums on Flowers & Cents.