Mayesh's Blog

By Yvonne Ashton on 10/28/2014 9:46 AM
Miami wholesale flowers PRESS RELEASE Miami, October 28, 2014

Mayesh Wholesale Florist announced today that on November 3rd it will launch a wholesale floral distribution business in Miami to support the needs of top florists and event specialists in Florida, along with designers in the Eastern half of the U.S. Founded in 1978 in Los Angeles, California, Mayesh is the nation’s leading supplier to wedding and event florists. As the 18th wholesale location for the company, Mayesh Miami will offer a robust fresh inventory of novelty and high end flowers sourced from around the world, including a by-the-bunch...
By Ali Dahlson on 10/24/2014 10:03 AM
It’s 6:30 am on a Thursday morning, and after hitting the snooze button one too many times, I finally open my eyes and fumble for my iPhone. Two missed calls and a text from Dad – “Ali, call me ASAP.” Oh god, what happened? After wiping the sleep from my eyes, I nervously dial his number. “Oh, hey Al, sorry did I wake ya? I have a proposal for you…” Phew. Everything is okay. What followed was a unique and spontaneous offer from my dad to fly me down the following night to Riverside, CA, to participate in the California State Floral Association - Calif Flora 2014 Convention, which Mayesh was hosting this year. Following a few recent heart to hearts with my old man, and having come to the decision that I want to pursue a career in floral design, this seemed like the perfect opportunity to get my feet wet and learn a few things. I didn’t really know what to expect; all I knew is that I would be participating in a few hands-on workshops and meeting some designers from Southern California.

Two bumpy flights and one long car ride later (thank goodness for Siri), I was in Riverside with my cousin, who is part of Mayesh’s marketing team. We woke up early Saturday morning to head to the convention, where I was greeted with a nametag and an urgent voicemail that I was late for my first class. Hmm, well this is off to a great start. Everything seemed to work itself out, though, and within minutes I was seated in an intimate workshop entitled “Vintage Chic Weddings,” with Shasta College professor Darlene Montgomery. So many thoughts were running through my head – am I the only first-timer here? Are there thorns on the roses? I’m totally going to make the ugliest bouquet of the group, aren’t I? But as we got started, and Darlene started talking about Pinterest, an app I am all too familiar with, I began to feel right at home. We learned about current trends in weddings, and some unique ways to understand what the bride is looking for, such as asking to see her wedding gown. And then… drumroll please! It was design time.

...
By Yvonne Ashton on 10/24/2014 9:35 AM
So many floral designers have an affinity for Coral Charm Peonies.  I think one of the many reasons we have come to adore this particular bloom is because the color changes throughout its blooming life – from a deep rich color to a airy cream/blush/pink color.  Maria of our Miami branch, took a few blooms home and created this great collage depicting the various colors of the Coral Charm peony.  Enjoy!
By Yvonne Ashton on 10/20/2014 6:59 PM
Meet Ali Dahlson.  Mayesh will be following Ali's journey as she enters the world of flowers.  With a degree in Interior Architecture and a passion for all things design, Ali has decided to explore a career as a florist.  What is it like to be a newbie?  What does it take to forge a new career in our industry?  Find out by staying tuned to Ali's story on our blog throughout the next year!
By Yvonne Ashton on 10/18/2014 6:22 AM

Looking for a variety to add to your arsenal of premium red roses?  Checkout Showtime Checkmate … coming to a local Mayesh near you!  This variety of red rose is known for its rich red color, large head size, opening fully in water, a 10 day vase life, long strong stems,  and healthy green foliage. 

Our Mayesh branches will be vase testing over the next couple of weeks, and I have contacted David Dahlson of our Miami branch to do a vase test for the blog.  Stay tuned!!

Contact your Mayesh rep to learn more and check them out!

By Yvonne Ashton on 10/17/2014 6:20 AM

I have been in talks with our purchasing team and we are going to work on ensuring that we are sharing more product information with you all.  Yay!  So my plan is to keep you up-to-date when new flowers are in season, become available, or at the end of their season.  Here is the first batch of information for your reading pleasure:

  • Heather “Carnival” Hot Pink will be available starting Monday and will only be available for 21 days.
  • Sandersonia is just starting and will be around until mid to late November.
  • Viburnum snowball green should be available for 3-4 more weeks.
  • We can officially say that Peonies have started.  Look for Coral Charm, Red Charm, Paula Fay (dark pink), Pink Pecher which are available now, with Festiva Maxima (white with crimson flecks) becoming available soon.  Our Chilean peonies will have a great availability through the end of December with available varieties changing over the course of the season and a very limited availability of basic colors through the end of January.
By Yvonne Ashton on 10/12/2014 5:15 PM

As originally posted in the 9/30/14 WF&FSA netWORK e-newsletter

BY JACQUE SIR LOUIS OF SMITHER’S OASIS

============================================

PICTURES WORTH 1,000 WORDS OR >70 MILLION USERS

With more than 70 million users and a popularity and user group greater than Twitter, Pinterest garners >80% women with most popular topics of food, fashion and weddings. With this user base, it pays to put effort into Pinterest and be prepared for your brides when they start sharing pin boards.

Tips for Pinterest (4-5 hours to begin, maintain weekly/monthly)

Creating a pin board will take you 2-3 hours to start, and to keep current, you should consider updating on a weekly, or at least monthly basis. The best reason to use Pinterest? It has more than 70 million users, is one of the top five social media outlets and the fourth largest topic? Wedding flowers. Want to know more about Pinterest and how it compares? So this invaluable resource skews heavily toward female buyers and is the perfect match for a wedding flower shop.

By Yvonne Ashton on 10/9/2014 6:24 PM
Early September, we announced our Mayesh Floral Fantasy Contest, awarding one lucky and creative customer the opportunity to design anything they wanted and a trip for two to Las Vegas for our Art in Full Bloom benefit!  We had no idea how well received our new contest would be, but it was surrounded by much excitement.  Due to our customers getting excited to participate, we thought it would be fun to open an internal contest to our Mayesh staff as well as we have many creative designers throughout our company.  Both sets of entries were amazing with so many brilliant design ideas submitted.  Choosing was difficult and the winners debated, but we are all excited to finally reveal our 2 Floral Fantasy winners – Korie Mulleadyand Noralyn Romak!!  Congratulations!  Read on to get the details of Korie’s and Nora’s fantasy designs as submitted to Mayesh!
By Yvonne Ashton on 10/1/2014 5:21 AM

In his last installment as a Mayesh Design Star Finalist, Tony Medlock AIFD shows us how to build an armature out of contorted hazelnut branches. Without using a water source he builds impact by plugging in long lasting flowers and other product that will dry nicely over time. This armature is built to last... at least for a little while.

If you are #TeamTony, this is your last chance to support him by watching his video during the month of October!  And stay tuned, as next month our 2015 Mayesh Design Star winner will be announced! 

By Yvonne Ashton on 10/1/2014 5:21 AM
In this edition of the Mayesh Product Showcase, Lisa will show us cool product that adds awesome textures and pops of color for all your fall floral designs. 

Featured product: green pepper berry, berberis, Garnet King chrysanthemum, bronze upright amaranthus, sunflowers, setaria, sorgum, red chili pepper, black chili pepper, pumpkin tree, bittersweet, crabapple, red clover, yellow asclepia, banksia, mandarine freesia and Fuego garden rose.

Mayesh Bloggers


Yvonne Ashton

I plan on bringing our readers all things flora and fun, mixed with some serious posts about the flower business. I like to think of myself as pretty well-rounded - having passion for design (flowers, web, decor, etc.), marketing, photography, tech, and business. I'm a huge believer in continual education, so I'm always looking for new ideas and hope to share that journey with you!

View Yvonne Ashton's profile on LinkedIn


Ali Dahlson

Coming from a background in interior design, I'm trying my hand at flowers, and will be spending the next year learning the ins & outs of the business. I will be sharing my experiences as the new kid on the block, hoping to inspire other young, aspiring floral designers like myself. I grew up in the wholesale flower business, but hope to use my education and experience to eventually create a unique and innovative approach to floral design. Follow along for a blend of educational tid-bits, my thoughts & musings on the business, and a peek into my crazy journey into the world of flowers! #alitheflorist

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My 1st Day in the Flower Biz
The Many Faces of the Coral Charm Peony
So You Want To Be a Florist? Meet Ali Dahlson
Wholesale Red Roses: Showtime Checkmate
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2014 Mayesh Floral Fantasy Contest Winners
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2014 Mayesh Floral Fantasy Contest
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