Mayesh's Blog

By Yvonne Ashton on 8/19/2014 4:30 PM
Last month I shared with you the newly created WFFSA Florist Marketing & Communications Toolkit.  This month, I did a little summary write up on the importance of blogs.  Read it below and if you haven’t had the chance, download the toolkit and let me know what you think! 

As published in the 8/19/14 WFFSA netWORK newletter:

BLOGGING IS A KEY COMPONENT TO YOUR SOCIAL MARKETING STRATEGY

Blogging is often overlooked and with the popularity of social media is sometimes seen as non-essential, but we beg to differ.  Blogging is a key component to your social media strategy.  With social media, your content is only relevant and seen for a short period of time, as well as difficult to search for old content.  To ensure that all of your hard work in creating great content is not lost, be sure to post it to your...
By Yvonne Ashton on 8/13/2014 8:35 AM

Have a story, tips or opinion that you would like to share with others in our industry?  Great, because Mayesh Wholesale Florist is seeking guest bloggers!  Share your knowledge and stories with our world wide community by submitting your article!  Here are the details:

Deadline: None. This is a standing call. 
Contact: Yvonne Ashton 
Emailyashton@mayesh.com

How to participate:

  • If you’d like to be a guest blogger for Mayesh send an email to yashton@mayesh.com.
    • Email subject line:  Blog Pitch
    • Let me know your name, where you are from, and a bit about you.
    • Include a bio (no more than 100 words)
    • Link(s) to your website, blog, etc.
    • Le me know if you are a current Mayesh customer (being a customer is not required)
    • You can send an idea or a completed article.
      • we prefer previously unpublished work.
  • This is an open call, so there is no deadline.
  • Photos are always welcome and encouraged due to the nature of our industry, however you need to ensure that you have the copyrights to all photos that are used.
  • Please be advised that we may make editorial changes to your submission for formatting and grammar.

Topics may cover the following subjects, but are not limited to:

  • Design inspiration – showcase your work or an event that you were involved with.
  • Design tips, how to, and best practices
  • Marketing and branding ideas
  • Success stories – share your learning moments, career highlights, etc
  • Flower/product knowledge

The options are limitless!  I am looking forward to reading your submissions and hope that many will take advantage of this great opportunity to connect with the floral community and to help further your online presence! 

By Yvonne Ashton on 8/8/2014 9:08 AM

Teleflora’s Michigan Unit presents: Here Comes the Savvy Bride! 

Featuring: Bert Ford AIFD, PFCI 

Today’s bride is tech savvy, well read and knows what she wants! At this program, Bert will share tips and techniques for wowing your customers that will be sure to take your wedding business to the next level. Learn to sell and create the latest trends in bridal designs. Don’t miss this opportunity to maximize your profits and create exciting new designs.  Here are the details:

By Yvonne Ashton on 8/6/2014 2:48 PM

Time to go wireless? 

Our industry has evolved dramatically over the past few years. More shops are closing than analysts predicted, new business is harder to find and technology is becoming more and more important in the success of flower shops. How does this change the role of wire services? Which service should you have, if any? How many wire-in orders are enough? All of these issues will be discussed and evaluated. If you have a wire service, you need to be in this session. 

Host: Dan McManus, TeamFloral President 
Brought to you by Mayesh Wholesale Florist

Register for the free webinar here: 
https://www1.gotomeeting.com/register/263184856

By Yvonne Ashton on 8/5/2014 10:44 AM

Guest Blogger: David Dahlson

World Wide Web

Increasingly, there is a burgeoning movement in the USA of growers, florists and consumers who are calling for local flowers grown in a sustainable manner. There are at least two on-line forums where domestic growers, retailers and consumers can communicate as well as buy and sell “local” flowers.

In a parallel world, there is an explosion of visual information in the virtual on-line world at sites like Pinterest, Instagram and Facebook, where consumers also congregate to find their inspiration for all things floral. As a consequence, floral professionals have to field requests for Peonies in August, Ranunculus in July and Anemones in September. Indeed, Black and White “Panda” Anemones seem to popular no matter what season it is.

By Yvonne Ashton on 8/4/2014 9:49 AM

Guest Blogger: David Dahlson

Summertime

Billowy white clouds abandoned upon the bright blue celestial canvas.
Bright white cotton sheets giving sinuous contours to warm afternoon breezes.
Double scoops of French vanilla ice-cream.
Tulle and ivory damask gathered in trembling hands.
White O’Hara

By Yvonne Ashton on 8/1/2014 1:06 AM

In this edition of the Mayesh Product Showcase, Lisa will walk us through a flower pull for the month of August, a transitional period for flowers. This color palette is great for both summer and fall, pulling flowers from both seasons.

Featured products: 

By Yvonne Ashton on 7/31/2014 6:31 PM

In her last installment for the 2014 Mayesh Design Star Contest, Patience will show us how to create a rustic design using pallets, Mill Stone containers from UCI and elements taken from nature. This design would work great at any event!

Featured product: liatris, ruscus, Miricle roses, pincushion protea and green thistle.

Hard goods: Mill Stone containers from UCI, Oasis blocks, moss, pheasant feathers, deer antlers, pallets and angle iron.

If you are #TeamPatience, this is your last chance to support her by watching her video during the month of August!

By Yvonne Ashton on 7/31/2014 5:05 AM

Guest Blogger: David Dahlson

Anyone who has been in the cut-flower industry for ten years or more will remember the unique peach color of the Osiana rose. Its disappearance left a void in the florists palette as it was a unique peach that went well with many a peach taffeta or silk fabric. Clear, pure and homogenous it was very popular, but, perhaps due to its inherent banality it slowly faded until today there are no growers of repute with this variety in the ground. 

But recently Rosen Tantau, a key rose breeder from Sparrieshoop, Germany introduced a variety called “Wedding Rose®” which upon unfurling its plethora of petals displays that rich deep peach color that was so appealing in Osiana. But whereas the latter was a high-centered hybrid tea-rose, this glorious cultivar is an over-sized complex bloom with at least 60 petals. They are displaced in the form of an old damask-bourbon cross, fully double and while often fully quartered, many blooms have a somewhat informal and billowy structure. When tight, in the form as it arrives to the client, it has creamy exterior petals, the actual guard petals being significantly green, but not to worry as the exuberant color is quick to show as it opens. I highly recommend that the guard petals be removed when the flowers are processed.

We expect this to be a great rose for the 2015 season, but for this year expect only occasional flushes as growers harvest sporadically while they structure their plants.

By Yvonne Ashton on 7/30/2014 1:06 PM

International Lonely Bouquet Day was officially held on June 29th, but we thought it would be fun to have hundreds of florists spread happiness and the love of flowers for our 2014 National Open House!

The event took place on June 25, 2014.  We provided a great selection of complimentary flowers for our customers to create a bouquet, which they left for unsuspecting recipients across the country - over 250 bouquets in all.  Spreading joy one bouquet at a time and bringing smiles to people’s faces!

Watch the video to see a sample of the bouquets made at each of our wholesale flower branches - Bakersfield, Carlsbad, Chandler, LA Flower Market, Las Vegas, LAX, Orange County, Oxnard, Phoenix, Portland, Riverside, Charlotte, Cleveland, Miami, and Detroit.

We received a great response on social media from many who received the bouquets.  Be sure to read & see the reactions here by clicking the following link: 

Mayesh Bloggers


Yvonne Ashton

I plan on bringing our readers all things flora and fun, mixed with some serious posts about the flower business. I like to think of myself as pretty well-rounded - having passion for design (flowers, web, decor, etc.), marketing, photography, tech, and business. I'm a huge believer in continual education, so I'm always looking for new ideas and hope to share that journey with you!

View Yvonne Ashton's profile on LinkedIn

Sabrina Mesa

Hola! My goal for this blog is to help navigate the winding waters of the floral industry. We will have a lot of fun along the way of course. We will cover everything from recaps of shows across the world, tips and tricks, trends and of course those questions we all have but are too embarrassed to ask our sales rep. Have no fear Sabrina the Explorer is here!...with backpack, map and all *wink*

View Sabrina Mesa's profile on LinkedIn

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